UEFA has announced a refreshed brand for Europa League in 2018/19 season, giving the competition a new official match ball, anthem and brand identity.
“While key elements such as the logo and colours remain, the visual expression has taken on bolder and edgier shapes. The existing ‘energy wave’, visualizing the connection between players and fans, has transformed into a linear device that visually underlines the journey of the clubs throughout Europe,” UEFA website notes.
New match balls will be supplied by Molten. The experts took inspiration from the Europa League cup to create a refreshed brand identity, while the new anthem will combine modern and classical elements.
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